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Master’s Degree in User Experience


+ 0


10 months


10 months




Face-to-face in Madrid




October 2023 - July 2024




Wednesdays, Thursdays, and Fridays from 18:30 to 22:00. One Saturday per month from 10:00 to 14:00.


Official master’s degree designed in collaboration with Telefónica I+D.

Innovative collaboration model between University and Industry. Guaranteed internships in leading companies in different sectors.

Fully face-to-face training at the leading center in design and technology areas in Spain.

Cutting-edge teams, facilities, and software for you to develop your projects with the tools used in large companies.


Only university specialising in Design and Technology

Our University Campus located in the heart of Madrid is full of activities, masterclasses, catwalks, contests, fairs, events, etc. to maximise students’ creativity.

Pioneers. More than 20 years making history

Precursors in elevating design degrees to the university level, creating the first Official Degrees in Product Design, Fashion Design, Interior Design, Video Game Design and Development or Multimedia and Graphic Design.

International vocation

We have numerous agreements with some of the best universities in the world of design so that our students can incorporate international and multicultural experience into their time at university.

Methodology and excellence

The very typology of our degrees allows us to use a learning methodology based on real projects. We seek your excellence.

Business connection

More than 2,200 agreements signed with leading companies in the sector for the professional practice of our students; advice and exchange of experiences and research.

State-Of-The-Art facilities

More than 13,000 m2 of specialised facilities with the best resources and equipment used by large companies in the sector.


The curriculum of the Master’s Degree in User Experience for the Design of Digital Products and Services (UX) consists of 60 ECTS credits and has a duration of one year.

Consult the Teaching Guides for the Master’s Degree in User Experience for the Design of Digital Products and Services.

You will be trained in user experience and usability through eleven modules that will provide you with knowledge in:

  • New design paradigms in the 21st century.
  • History and background. Social, economic, and technological foundations (What it is and how it emerged). Different schools, different nomenclatures, and their evolution towards a common body of knowledge.
  • State of the art. Challenges and opportunities in UX. The industry of digital products and services.
  • The professional context of UX. Organizational models (startups, consultancies, departments integrated in companies, etc.). Different disciplines involved in the process, associated profiles, competencies, and knowledge. The UX department at Telefónica I+D as a case study.
  • Introductory project workshop. (Background and internal research, user research, design, prototype, testing and production, business, launch, measurement).

  • What is UX Research.
  • Objectives and issues covered by UX Research. Research teams and specific methodologies.
  • Role of UX research in product and service development.
  • Phases of the research process. Activities and challenges of research projects.
  • Qualitative and quantitative research methodologies and techniques in UX.
  • Sampling, sample selection, user typologies.
  • Analysis: Data interpretation, hypothesis generation, and information modeling.
  • Tools for gathering user information. Deliverables and artifacts for sharing information.

  • Products and Services: history and context. The role of the designer and their relationship with UX.
  • Fundamentals of Strategic Design: Value creation, vision, and narrative.
  • Methodologies: Teamwork and alignment of actors with Design Thinking in Agile, Lean, or Waterfall contexts.
  • Processes and tools: Exploration, conceptualization, prototyping, implementation, launch, and follow-up. Metrics and validation throughout the process.

  • The role of the UX leader. Skills, responsibilities, and knowledge to be a good leader. Self-awareness: the first step to leadership. Team development.
  • Leadership and development of the UX team. Team models and organizational structures. Different profiles and disciplines. Talent acquisition, selection processes, and hiring. Building the UX team.
  • UX project management. Types, time and resource planning. Budgeting and issue management.
  • Teamwork and communication.

  • Introduction to innovation: Frameworks and approaches. Evolutionary and disruptive innovation.
  • Innovation in products and services.
  • Innovation in processes and business models.
  • Social innovation.

  • Reviewing the business perspective in product and service development.
  • Designing the business strategy.
  • Business models. Approaching business models in uncertain environments. Evolution of business models.
  • Success metrics and company and product/service performance.

  • Social, cultural, and ethical impact on society and human behavior of emerging technologies.
  • Virtual Reality and Augmented Reality.
  • Big Data.
  • Product and service design and user experience in the context of ubiquitous computing or IoT.
  • Internet of Things.
  • Design process, development, industrial manufacturing, and product lifecycle. Impact on design.

  • Introduction. The multiple dimensions of design context and their influence on user experience.
  • Psychology and Physiology in Design and Communication.
  • Design theories. Vocabulary and grammar.
  • Design theories and principles. Behavioral principles.

  • Methodologies for research analysis and conceptualization.
  • Methodologies for research design and planning.
  • Methodologies for research development.
  • Methodologies for analysis and validation of proposed models.
  • Methodologies, techniques, and tools for research dissemination.
  • Research lines in User Experience Design.
    • People/users; User research, their characteristics, emotions, motivations, and cognitive processes: psychological models and theories.
    • Products/artifacts; The product as a starting point for UX design: formal aesthetics and semiotics of products, etc.
    • User/product; Interaction between the user and the product: Gestalt theory, meme theory, etc.
    • The social nature of User Experience; Theories about relationships and communication among people: co-experience, Communication Accommodation Theory, etc.
    • Design: The contribution of design theories to User Experience: design rationale, interaction design, etc.

Connecting with Businesses

The relationship between University/Business is vital for the professional success of the students, which is why professional internships are a fundamental aspect of the curricula of all our degrees. UDIT is constantly working to foster partnerships with companies, developing an ecosystem of companies and institutions that collaborate in the professional development of our students.

We have signed more than 2.000 active internship agreements with leading companies in the sector such as:


Our university campus has the best technological and professional equipment, that is also used in large companies. You will have at your disposal 13,000 m2, spread over three buildings, with state-of-the-art facilities designed for your learning and practice.

  • “MediaLab, multimedia laboratory that brings your projects to life"

  • “Turn your ideas into digital reality"

Feedback from students


Descubre los proyectos de nuestros alumnos y alumni a través de este link.

Career opportunities

Many of our alumni from the Master’s Degree in User Experience are already working in leading companies in positions such as:

  • User Experience Manager
  • Head of Design
  • Head of Research & Development
  • Senior Design Researcher
  • Senior Researcher and Innovation Strategist
  • Senior Product & Service Designer
  • UX Lead / Innovation designer
  • UX Coordinator
  • UX Advocate
  • Digital Strategy

Go one step further

If you’re interested in this program, don’t hesitate to contact us. We will help you resolve your doubts and guide you through the process of choosing your future.

You can count on me to answer all your questions.


Student Advisor at UDIT



Currently, there is a high demand for specialists in User Experience and Usability. On one hand, the rise of apps and digital businesses has created a demand for these profiles, which are crucial in platform development. On the other hand, traditional businesses have begun a consumer-focused transformation. UX processes are necessary for any customer experience, whether physical or digital.

The Master’s Degree lasts for 1 year. From October to July, 60 ECTS.

A UX Designer is a multidisciplinary profile capable of applying different design methodologies to the User Experience of a product or service. Their work is diverse and can specialize in analysis, conceptualization, or execution.

The master’s degree is particularly relevant for designers of any specialty, architects, marketing specialists, communication and business intelligence professionals, user and consumer experience and behavior researchers, sociologists, psychologists, industrial engineers, and computer scientists…

Currently, new forms of production lack specialized and qualified professionals, so this master’s degree offers the opportunity to adapt previous knowledge, creative skills, and personal interests to the growing global demand that higher education has not met.

Quality Management System

Verification and Modification reports

Verification report


If you have any questions or if you want to set up your access, please write or call us on +34 915 55 25 28.