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Dr. Anxo López González

Anxo López is a designer and holds a PhD from the Alfonso X University thanks to his thesis on the situation of design as an economic activity in Spain. He is currently responsible for the community of practice of designers and design strategy at BBVA, where he began his career developing communication and visual design projects in both companies and institutions. From his position as a designer, he started to develop projects in design as a strategic function. First in XVDMC and later in Designit. He has worked for clients such as Bancolombia, BBVA, Ferrovial, Gas Natural, L’Oréal Paris, Leroy Merlin and Vodafone, and as an entrepreneur, he founded Miúdo (selected in 2014 by Telefónica Open Future as a start-up for its acceleration programme). Throughout his career, he has devoted special attention to the promotion and dissemination of design, and is currently a member of the Board of Directors of the Madrid Designers Association (DIMAD). He has given classes and lectures at centres such as IE, IESE, SCAD, ESNE, IED, UAX and BAU, among others.