Information for:
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COURSE
4 years
CURSO
4 years
CREDITS:
240 ECTS
MODE:
Face-to-face in Madrid
LANGUAGES:
Spanish / English - Spanish (bilingual)
DATE:
September 2023
AVAILABLE SPOTS:
90
SCHEDULE:
1st and 2nd year (morning), 3rd and 4th year (afternoon).
Last places available for the 2023-2024 academic year.
A benchmark university in the fashion sector, being the first in Spain to offer this University Degree.
You will be trained in specialised Management, Communication and Marketing oriented to the fashion sector.
You will be able to study in bilingual mode (Spanish/English).
Our University Campus located in the heart of Madrid is full of activities, masterclasses, catwalks, contests, fairs, events, etc. to maximise students’ creativity.
Precursors in elevating design degrees to the university level, creating the first Official Degrees in Product Design, Fashion Design, Interior Design, Video Game Design and Development or Multimedia and Graphic Design.
We have numerous agreements with some of the best universities in the world of design so that our students can incorporate international and multicultural experience into their time at university.
The very typology of our degrees allows us to use a learning methodology based on real projects. We seek your excellence.
More than 2,200 agreements signed with leading companies in the sector for the professional practice of our students; advice and exchange of experiences and research.
More than 13,000 m2 of specialised facilities with the best resources and equipment used by large companies in the sector.
The Fashion Management and Communication Degree Curriculum consists of 240 ECTS credits divided into 4 courses.
Consult the Teaching Guides for the Fashion Management and Communication Degree:
Consult the Teaching Guides for the Fashion Management and Communication Degree in bilingual mode Spanish / English:
You will be introduced to the keys to fashion management, marketing and communication (journalism and criticism), understanding the global phenomenon of fashion, both from a historical and sociological point of view. You will also begin to familiarise yourself with the workings of this powerful industry and the importance of sustainability.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Digital Design I | 1 | 6 | |
| Fundamentals of fashion design | 1 | 6 | |
| Fundamentals of business management | 1 | 6 | |
| Sociology and fashion trends | 1 | 6 | |
| Fashion industry I | A | 6 | |
| English I | A | 6 | |
| Marketing basics | 2 | 6 | |
| Journalism and fashion criticism | 2 | 6 | |
| Sustainable fashion development | 2 | 6 | |
| History of Art and Clothing I | 2 | 6 |
You will learn the digital tools for communication (design, video, composition, retouching…) and the keys to understanding brand communication. You will also start with the study of trends, market research, psychology, consumer behaviour and the impact on the environment.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Design and society | 1 | 6 | |
| History of Art and Clothing II | 1 | 6 | |
| Fashion industry II | 1 | 6 | |
| Corporate communications | 1 | 6 | |
| English applied to fashion | A | 6 | |
| Sustainable management of the fashion value chain | A | 6 | |
| Audiovisual communication | 2 | 6 | |
| Design culture | 2 | 6 | |
| Digital Design II | 2 | 6 | |
| Fashion market research | 2 | 3 | |
| Psychology of perception | 2 | 3 |
This is the course in which you will create a fashion film, you will be professionally trained in fashion photography, styling and art direction. You will experience how to successfully communicate a collection created by your own Design colleagues within the Mercedes-Benz Fashion Week calendar, and you will understand how retail and luxury marketing works.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Audiovisual creation: Fashion film | 1 | 6 | |
| Fashion marketing | 1 | 6 | |
| Fashion branding | 1 | 3 | |
| Brand strategy | 1 | 3 | |
| Fashion markets: retail and luxury | 1 | 6 | |
| Global economic environment | A | 6 | |
| Innovation and entrepreneurship in the fashion industry | A | 6 | |
| Audiovisual editing | 2 | 6 | |
| Styling and art direction | 2 | 6 | |
| Fashion business strategy | 2 | 6 | |
| Fashion photography | 2 | 6 |
This is the year of maximum specialisation, dealing with strategic marketing management, marketing plans, on and offline communication, window dressing and putting into practice what you have learnt, adding value to companies and demonstrating this in the final degree project that you will present to lecturers and fashion professionals.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Fashion business management | 1 | 6 | |
| Fashion window dressing | 1 | 3 | |
| Design management | 1 | 6 | |
| Fashion marketing and digital business | 1 | 3 | |
| Deontological ethics, personal skills and applied legislation | 2 | 6 | |
| Offline-online fashion communication | 2 | 6 | |
| Strategic communication plan | 2 | 6 | |
| External internships | A | 12 | |
| Final thesis | A | 12 |
The relationship between University/Business is vital for the professional success of the students, which is why professional internships are a fundamental aspect of the curricula of all our degrees. UDIT is constantly working to foster partnerships with companies, developing an ecosystem of companies and institutions that collaborate in the professional development of our students.
We have signed more than 2.000 active internship agreements with leading companies in the sector such as:
Our university campus has the best technological and professional equipment, that is also used in large companies. You will have at your disposal 13,000 m2, spread over three buildings, with state-of-the-art facilities designed for your learning and practice.
"A physical archive with 300 innovative and sustainable materials accessible for your designs"
"200 CINTIQ graphic tablets and 400 computers with specific software"
"Turn your ideas into digital reality"
At UDIT we are constantly working to foster partnerships with the best universities and companies related to design and advertising. We seek to promote opportunities for our students, incorporating international and multicultural experience into your time at university.
You will have the opportunity to participate in workshops, courses or conferences in English, and take part in international trips, workshops, experiences and programmes.
Exclusive partnership agreement. ESNE students will be able to access special conditions in courses given by the prestigious Colleges of the University of the Arts London. We are the only university institution in Spain with this type of agreement signed with UAL. Further information
Hundreds of our alumni in Fashion Management and Communication are already working in the main companies of the sector in areas and positions such as:
You can count on me to answer all your questions.
Student Advisor at UDIT
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