Information for:
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COURSE
4 years
CURSO
4 years
CREDITS:
240 ECTS
MODE:
Face-to-face in Madrid
LANGUAGES:
Spanish
DATE:
September 2023
AVAILABLE SPOTS:
60
SCHEDULE:
1st and 2nd year (morning), 3rd and 4th year (afternoon).
Last available spots for the 2023-2024 course.
UDIT presents the only Degree that combines Advertising and Branding in Madrid
A state-of-the-art multimedia laboratory with the equipment and software used in the professional world.
You will achieve a 360º advertising profile with an innovative curriculum that is up to date with the current advertising market.
Our University Campus located in the heart of Madrid is full of activities, masterclasses, catwalks, contests, fairs, events, etc. to maximise students’ creativity.
Precursors in elevating design degrees to the university level, creating the first Official Degrees in Product Design, Fashion Design, Interior Design, Video Game Design and Development or Multimedia and Graphic Design.
We have numerous agreements with some of the best universities in the world of design so that our students can incorporate international and multicultural experience into their time at university.
The very typology of our degrees allows us to use a learning methodology based on real projects. We seek your excellence.
More than 2,200 agreements signed with leading companies in the sector for the professional practice of our students; advice and exchange of experiences and research.
More than 13,000 m2 of specialised facilities with the best resources and equipment used by large companies in the sector.
The Advertising and Branding Degree Curriculum consists of 240 ECTS credits divided into 4 courses.
You will work on the basics of advertising, branding and communication. You will enhance your creativity in artistic drawing and digital design and you will deal with consumer perception with subjects such as sociology, psychology, etc.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Introduction to advertising | 1 | 6 | |
| Fundamentals of branding | 1 | 6 | |
| History of brands | 1 | 3 | |
| Communication theory | 1 | 3 | |
| Digital Design I | 2 | 6 | |
| Advertising ideation | 2 | 6 | |
| Sociology and marketing | 2 | 3 | |
| Psychology of perception | 2 | 3 | |
| English I | A | 6 | |
| Fundamentals of Creativity and Brands | A | 6 | |
| Artistic Drawing | A | 12 |
You will work on a range of techniques to generate and express complex ideas in different media and for different audiences. You will be able to produce effective and imaginative advertising communications.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Storyboard and applied script | 1 | 6 | |
| Photography | 1 | 6 | |
| Advertising and communication pieces | 1 | 3 | |
| Semiotics and visual language | 1 | 3 | |
| Public speaking and presentation | 1 | 3 | |
| Copywriting | 2 | 6 | |
| Digital Design II | 2 | 6 | |
| Target audience study | 2 | 6 | |
| Fundamentals of Consumer Marketing | 2 | 6 | |
| Brand design workshop | A | 12 | |
| English II | A | 6 |
In this course, you will learn about different creation techniques, analyse the trends and possibilities of entrepreneurship as well as the management and elaboration of 360º projects. You will also apply the contents learned in a real professional environment.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Project workshop | 1 | 6 | |
| Audiovisual communication | 1 | 6 | |
| Implemented legislation | 1 | 3 | |
| Co-creation techniques | 1 | 3 | |
| Interactive design | 2 | 6 | |
| Trend analysis | 2 | 6 | |
| Entrepreneurship | 2 | 3 | |
| Packaging | 2 | 3 | |
| Art direction | A | 12 | |
| External academic internships | A | 12 |
You will learn how to create your own personal brand, and carry out the necessary advertising strategy. You will also learn the tools and techniques necessary to carry out audiovisual projects (editing video, photography and audio) and to carry out data and information analysis and management.
| Subject | Semester | ECTS credits | Hours |
|---|---|---|---|
| Audio workshop | 1 | 6 | |
| Products, markets and advertising media | 1 | 3 | |
| Introduction to Qualitative Research | 1 | 3 | |
| Introduction to artificial intelligence | 1 | 6 | |
| Social and third sector advertising | 1 | 6 | |
| Video advertising editing | 2 | 6 | |
| Digital post-production | 2 | 6 | |
| Spaces and brand experience | 2 | 3 | |
| Fundamentals of big data and information analysis | 2 | 3 | |
| Personal branding | 2 | 3 | |
| Concept of Brand Strategy | A | 12 | |
| Final Degree Project | A | 12 |
The relationship between University/Business is vital for the professional success of the students, which is why professional internships are a fundamental aspect of the curricula of all our degrees. UDIT is constantly working to foster partnerships with companies, developing an ecosystem of companies and institutions that collaborate in the professional development of our students.
We have signed more than 2.000 active internship agreements with leading companies in the sector such as:
Our university campus has the best technological and professional equipment, that is also used in large companies. You will have at your disposal 13,000 m2, spread over three buildings, with state-of-the-art facilities designed for your learning and practice.
"MediaLab, multimedia laboratory that brings your projects to life"
"200 CINTIQ graphic tablets and 400 computers with specific software"
"Turn your ideas into digital reality"
At UDIT we are constantly working to foster partnerships with the best universities and companies related to design and advertising. We seek to promote opportunities for our students, incorporating international and multicultural experience into your time at university.
You will have the opportunity to participate in workshops, courses or conferences in English, and take part in international trips, workshops, experiences and programmes.
Exclusive partnership agreement. ESNE students will be able to access special conditions in courses given by the prestigious Colleges of the University of the Arts London. We are the only university institution in Spain with this type of agreement signed with UAL. Further information
At the end of the Degree in Advertising and Branding you will be able to work in areas and positions such as:
You can count on me to answer all your questions.
Student Advisor at UDIT
The advertising market is undergoing a transformation in order to adapt to new digital contexts, competition and consumption patterns.
More and more companies are demanding new profiles focussed on the media that have emerged in recent years, as well as the codes of communication of new generations. Communication agencies are not the only ones looking for advertising profiles; all large companies and brands are setting up internal departments, which exponentially expands the possibilities for graduates in this degree.
Branding is the process of defining and building a brand. It consists of defining actions that influence and determine the Brand value. They include aspects such as corporate image, corporate colours and corporate identity, among others.
This process is fundamental as successful branding will build a distinctive and relevant brand value, facilitating the extension of the company’s brand in the market, positioning it as a benchmark and placing it in the minds of consumers directly or indirectly.
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