The main objective of this project is to carry out a social campaign that invites people to reflect and become aware, through images and a very concrete message, of this situation: that of millions of children exposed to the most extreme violence and degradation of their physical and mental living conditions, a situation that raises the urgent need for all of us to try to improve the living conditions of these children and protect their rights in all regions of the world, especially in those that have been subjected to the empire of war.
Through Unicef’s campaign, #rescatainfancia, as a call to action coinciding with Children’s Day, we expose these toys to the public.
The aim is to raise awareness about the reality that these children are currently living and to provoke a massive reaction from the target audience, which will lead them to collaborate with the defence of human rights and the recovery of the vital integrity of these children.
