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The original idea of the project is based on the creation of a Survival Kit for Coeliacs. Why? There is a need, when travelling or simply leaving home, people who suffer from this disease have to worry about their food for the period of time they are going to be in that place. Normally we usually take some basic gluten-free products with us and even a suitcase with provisions if it is for a long stay.

The project focuses on the process of creating a brand from scratch for the launch of a new product on the market. To this end, a work process has been organised based on the study and research on the chosen subject, consolidating a brand platform with the personality and values that identify it, i.e. the verbal communication of the brand.