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Paula Martínez Roa

Degree in Audiovisual Communication. Strategic designer with more than 15 years of experience in international companies supporting countries in several continents. Her experience covers sectors such as streaming entertainment: Movistar TV LATAM and Mediaroom Microsoft; the financial sector: she designed the first mobile banking experience in Spain with ING bank, and was responsible for UX in the launch of the cashback application Twyp cash. He is currently responsible for service design at Telefónica Negocios Verticales where he creates joint ventures for sectors such as clean energy with Telefónica and Repsol’s Solar360, home protection with Movistar Prosegur Alarms and the health sector with Movistar Salud.