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Society finds itself in a context where clothing transgresses necessity and focuses on an exhaustive search for the unique and different. The fashion world has created a powerful market that has managed to extend its tentacles worldwide. From this externalisation, standards and prototypes of beauty have been created which the population, for the most part, has adopted as its own. The result is the homogenisation of aesthetics, an aesthetics devoid of discourse. At this point, the question becomes obvious: is there a choice beyond fast fashion and big trends?