Gustavo Queipo de Llano Moya studied photography at the same time as his degree in advertising. In 1994 he started working as a photographer in an advertising agency and soon after he started working in digital photography with one of the first Kodak cameras, the DCS420. Five years later he combined his work as a freelance photographer with teaching. Since then he has continued to pursue photography and teaching. He has worked with international clients such as Loewe, Phillippe Starck Parfums, Jesús del Pozo, Roberto Verino, DYC, Larios, Marie Claire and Cosmopolitan among others.
He has also collaborated in the creation of photography departments for some manufacturers and has created style books for different brands. As a teacher, he has taught at the Instituto Europeo di Design and the CEV, both in official and private courses focused on photography and photo retouching.