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Dra. María Eugenia Josa Martínez

María Eugenia is a Dr. Architect with a Doctoral Thesis (CUM LAUDE) entitled “The architecture of the shop: The cases of Javier Carvajal for Loewe”. Her research is focused on the design of fashion shops and how architecture influences companies in this sector.
As part of her teaching and research work, she has been a Visitor Scholar at the London College of Fashion (2017) and at the RIBA, Royal Institute of British Architects (2017-2018); as well as a speaker at various fashion and architecture conferences, both nationally and internationally. She has taught in the Department of History of Architecture of the ETSAUN as an assistant in the subject ‘Contemporary Architecture’ (2010-2012), in the Degree of Design of the University of Navarra as a teacher of Design Workshop IV (2018-2020), in the Master of ISEM Fashion Business School, as a teacher of the subject ‘Creativity’ (2014-2020) and Visual Merchandising (2014-2020) and in ELLE EDUCATION, as a teacher of Fashion and Luxury (2020-Act). She has published several articles on shop architecture and the cases of Javier Carvajal for Loewe, as well as several book chapters.
She is an Architect with a specialisation in Landscape Architecture from the University of Navarra and holds an Executive Master’s Degree in Fashion Business Management from ISEM Fashion Business School. She has also completed several Fashion Marketing and Sustainability programmes.
She has worked in the fashion sector in the commercial, design and visual merchandising areas, as well as exploiting her creative side in her own brand Eugeniota Collection, focused on the design of prints and the manufacture of silk scarves and clothes with her own designs ( In addition to making prints and collaborations with other brands such as Lady Pipa, Rita Von, Pipi by Kids, Paris 64, Kids Molones, Licor 43, Litel Family, Makai, among others.