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Zig a zag

Zig a Zig is the hypothetical joint venture between a mainstream candy brand (Fini) and a rebellious low-alcohol beverage brand (Sidras La Prohibida).

The objective is to create a candy brand that adults feel comfortable buying and consuming without feeling ashamed. It targets an audience that refuses to accept candies as strictly for children.

Zig a Zig refers to the chorus of the song “Wannabe” by the Spice Girls: “I really, really, really wanna zig-a-zig ah.” It became an anthem of “girl power” and topped the charts worldwide over 20 years ago, and both men and women within our target audience will surely recognize it.