The main objective of the project is to solve a need presented by the company One Oak; to launch a new collection of sunglasses and expand its range of accessories, proposing new design proposals for all its current products, watches, backpacks and bags, always seeking to minimise the environmental impact of its materials and manufacturing processes.
The project begins with an analysis of the ONEOAK brand, to subsequently design a complete collection of sunglasses for the spring-summer 2020 season, respecting the brand’s criteria and values.
An investigation of manufacturing processes, trends, materials, costs and production times is carried out in order to come up with a proposal that is as feasible as possible. Then
several ideas were developed for the watch and backpack line, using the brand’s materials, solving current problems and respecting manufacturing and sales costs.
