Guevara is a company dedicated to the manufacture and sale of fashion goods. Its main interest is to satisfy people’s needs, offering them an exclusive and high quality product.
Located in Madrid, this company is characterised by the production of multi-purpose garments, that is, adaptable to both men and women, without losing their associated sexual connotation. The company seeks to break with the imposition of a certain aesthetic image in relation to the acquired sexual role.
Garments that combine design and art, with the aim of carving out a niche in the market. The market is currently saturated with similar creations and proposals, which is why strategies such as differentiation and innovation are used. Likewise, the aim is to internationalise the product in order to face its most direct competition.
