Naturals

This project deals with the design for the ‘cultural construction’ of a musical group. Currently, and as a result of the digitalisation of music as a product, the market for its creation, production and consumption has undergone structural changes that offer clear symptoms of its need for renewal. In this context, the work of graphic design becomes an indispensable element for the success of a new group, as it contributes in an essential way to the mediation of its communication to the public. In this way, it is proposed, prioritising conceptualisation through the analysis of their idiosyncrasy, both as individuals and as a group, and in relation to the current state of the music industry, the creation of the essential bases of their discourse: establishing the design line and creating the necessary pieces for their communication and dissemination. All of this with respect to a central axis of work: the launch of their debut album.