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Are you passionate about advertising and the world of brands?
At UDIT we offer you the Official Degree in Branding and Advertising, aimed at future content creators and visual marketing strategists.
Discover what studying Advertising and Branding involves: branding, storytelling, campaign design, art direction and communication strategies. You will learn all this in a dynamic environment connected to the market.
Last places remaining! 11 places left. Check availability with the UDIT Admissions Team.
If you have any questions, you can fill out this form and we will contact you as soon as possible. We will send you the official brochure, where you will find all the detailed information about the programme, the syllabus, career opportunities, the admission process and much more so that you can make the best decision.
Advertising is no longer about making ads. It is about creating ideas that embed themselves in culture, ideas that people remember without needing repetition. Today, brands are not looking for “advertisers”; they are looking for brand creators. People capable of developing a powerful idea and translating it across every format. 360º profiles who understand the brand as a whole, combining creativity, strategy, branding, design, content, digital experience, and culture in a world where capturing attention has never been more difficult.
The world needs professionals who can think, create, and adapt. Analytical thinking, creativity, leadership, resilience, empathy, and constant curiosity are among the most valued skills in today’s job market. At UDIT, these competencies are embedded into the learning experience from day one, through a hands-on methodology based on real projects, international experiences, industry events, and a creative environment where you will learn to transform ideas into visual messages that connect with people.
At UDIT, you will work on real briefs, develop 360º campaigns, build brand identities, and learn to move fluidly between branding, art direction, content creation, audiovisual production, and digital environments. You will take part in festivals, creative competitions, and industry projects while building a personal portfolio that reflects who you are and how you think. Because, as Leo Burnett said, good advertising does not just communicate information, it enters people’s minds and awakens desires and beliefs.
The Club de Creatividad is the only organisation of its kind in Spain and was created with the aim of improving the quality of creative work and defending creativity as the most powerful tool for business growth. It is made up of more than 800 members who work in different areas and disciplines to connect brands and businesses with people, always having creativity as their main ally.
Your creations achieve professional visibility through competitions, exhibitions and collaborations with the industry, forming an active part of professional associations such as Club de la Creatividad, DiMad, AEBrand and ADG FAD Laus.
It interacts with companies and professionals from the beginning, with more than 2,400 internship agreements and projects with brands such as Universal, Ogilvy, Interbrand, JCDecaux, Seat, Santander.
Boost your personal brand and your own projects while you learn to position, negotiate and defend your work. Participate in creative marathons, festivals and professional awards such as Inspirathon, LAUS or The Young Ones, gaining visibility and real experience.
You will learn in an international environment with workshops, conferences, trips and global experiences that expand your creativity and vision of design, preparing you to join studios, agencies or your own projects anywhere in the world.
You will live in a unique university ecosystem of co-creation and entrepreneurship where companies, science and technology centres come together, developing real projects and promoting your innovative ideas from the start.
Internship agreements with top companies and agencies in the sector.
National and international awards won in the last 4 years.
A 360º approach to thinking, creating, and building real brands.
Faculty members are active professionals working at the forefront of the illustration industry.
Spaces equipped with Wacom Cintiq 22" graphic tablets, state-of-the-art workstations and professional software, designed so that you can develop all kinds of projects.
Multimedia laboratory with professional audiovisual production equipment (Canon, Nikon and JVC cameras, lighting, microphones, chroma screens, etc.) where you will be able to create and produce quality content.
Specialised printing area where you can materialise your designs with professional technology, allowing you to test, experiment and produce physical graphic pieces such as posters, prototypes or branding.
Spaces designed to enhance your traditional and experimental artistic skills, with spaces designed to encourage the practice of drawing, illustration and creative expression.
The only materials library of a university in Spain, thanks to the agreement with Material ConneXion. A physical and digital archive with thousands of innovative and sustainable references to inspire your projects and learn about cutting-edge materials.
State-of-the-art digital fabrication lab where you can transform your ideas into real prototypes using 3D printers, laser cutters, CNC machines and other advanced technologies.
Director of the Degree in Advertising and Brand Creation.
Graduate in Fine Arts from the Complutense University. He is an independent consultant in strategy and creativity. He has been Executive Creative Director and Strategic Planner in different Spanish and multinational agencies.
Because at UDIT we offer you a unique and winning methodology. Based on a vocation for creativity, innovative and up-to-date syllabuses, the incorporation of technology and innovation as the backbone, training based on real projects and the critical thinking instilled by the teaching staff. In addition, we offer you:
If you come from the Spanish education system, to study this Degree at UDIT you must meet at least one of the following requirements:
Students coming from educational systems outside Spain:
The advertising market is changing in order to adapt to new digital contexts, competition and consumption patterns.
More and more companies are demanding new profiles focused on the media that have emerged in recent years and on the communication codes of the new generations. It is no longer only communication agencies that are looking for advertising profiles, but all large companies and brands are setting up internal departments, which exponentially expands the possibilities for graduates in this degree.
Rafa Povo, director of the Degree in Advertising and Brand Creation, tells you all about it:
Branding is the process of defining and building a brand. It consists of defining actions that influence and determine the brand value. This includes:
This process is critical as successful branding will build a distinctive and relevant brand value, facilitating the extension of the company's brand in the marketplace, positioning it as a benchmark and placing it in the minds of consumers directly or indirectly.
The first step is to request information, you can do this via the web, by telephone on 91 555 25 28 or by email: orientación.universitaria@udit.es.
The next step is to take the level test, the aim of which is to find out the student's academic competences, allowing you to detect reinforcement actions before the start of the course.
Once you have taken the test and have been informed that you have been admitted to UDIT, make a registration reservation to guarantee your place for the next course. Places are allocated on a first-come, first-served basis.
Yes, all degrees offered at UDIT are official and internationally recognised.
You should be careful with other degrees offered on the market as "Official Degrees" that in reality are not. To check if a degree is official, you should consult the website of the RUCT (Registro de Universidades, Centros y Títulos), an official body belonging to the Ministry of Universities that oversees academic organisation and university officialdom.
If you want to study the Bachelor's Degree in Advertising and Branding you can do so without the need to have studied a specific baccalaureate, you must meet the entry requirements set out in art.3 of Royal Decree 412/2014, nor have prior knowledge of aspects such as Motion Graphics, web design, editorial design, UX or 3D design ... All our Degrees start from scratch, so it is not necessary to take a specific type of baccalaureate that trains you in these areas.
What bachelor's degree do you need to study Advertising and Branding?
All our degrees start from scratch, so it is not necessary to take a specific type of baccalaureate.
It is true that due to the type of our degrees, it is usually recommended to take a baccalaureate in arts or science and technology.
The purpose of the entrance exam is to get to know the profile of the future student in order to be able to offer you personalised attention and, if necessary, to reinforce any previous skills, such as artistic drawing.
In no case should you be concerned about your previous training when it comes to getting the most out of our degree courses.
The main objective of the Degree in Advertising and Branding is to train professionals capable of developing creative and effective communication strategies that enhance the image and value of brands. Students will learn to:
Discover the detailed syllabus of the Bachelor's Degree in Advertising and Branding at UDIT.
Adobe programmes are installed on the computers set up for this purpose in the classrooms. From the 2025-26 academic year, all UDIT students will have an Adobe Creative Cloud licence that they can use on any device, inside or outside the University.
Of course, by offering you an official degree, you can apply for all the public grants for this type of degree. Moreover, official scholarships are compatible with our internal study grants. If you have a good academic record or if creativity is part of your DNA, don't hesitate to apply for all of them. You can check the details at thislink .
Download here a PDF document with the answers to the most frequently asked questions about this Degree, we answer all your doubts!
No. of places on the Degree in Advertising and Brand Creation: 60
Request Information
Fill in the following form, call us on 91 555 25 28 or write to us at orientacion.universitaria@udit.es and solve all your doubts about the qualifications you are most interested in.
Come and visit us
Arrange a visit to our Madrid campus from Monday to Friday from 10.00 to 18.00 hours, sign up for the Open Days we hold on Saturdays or the online information sessions.
Admission process:
University Degrees: to guarantee the best match between your profile and the degree chosen, the admission process includes two tests:
Formalise your registration
Once you have taken the test and have been informed of your admission to UDIT, you must book your enrolment to guarantee your place for the next course. Places are allocated in strict order of booking.
