Degree in Advertising and Branding

Because at UDIT we offer you a unique and winning methodology. Based on a vocation for creativity, innovative and current curricula, the incorporation of technology and innovation as the backbone, training based on real projects and critical thinking instilled by the faculty. In addition, we offer you:

1. Privileged locationOur campus in Madrid, with more than 21,000 square meters, includes the new Technology, Innovation and Applied Sciences campus, located on the emblematic Alcalá Street.
2. State-of-the-art facilitiesWe have 7,000 m2 of new state-of-the-art facilities, adding to the existing 14,000 m2 dedicated to Design and Creative Industries.
3. International recognitionWith more than 300 awards, including the National Design Award, our university and students have won national and international awards.
4. Innovative methodologyWe are characterized by a training approach based on excellence, connection with industry, and intensive use of technology.
5. Transformative experienceWe prepare our students for a constantly changing and evolving professional environment with a practical and global education.

The director of the Degree in Advertising and Branding, Rafa Povo, reflects on why this Degree is the future of Advertising :

WHAT DOES THE ADVERTISING OF THE FUTURE LOOK LIKE?

If you come from the Spanish educational system, you must meet at least one of the following requirements to study this degree at UDIT:

• To have passed the University Entrance Exam (EVAU) with a grade of APTO.
• Students coming from a Higher Level Training Cycle or FP II.
• Students entering from completed Spanish university studies.
• Students accessing through the University Entrance Examination for those over 25 years of age, for those over 40 years of age and for those over 45 years of age.

Students from educational systems outside Spain:

• Students from pre-university education systems of European Union member states and countries with reciprocity agreements.
• Students in possession of the International Baccalaureate Diploma.
• Students from foreign pre-university education systems.
• Students with foreign university studies who access through homologation of their studies.
• Students with official foreign university studies completed or not yet completed, who gain access through official validation.

The advertising market is transforming in order to adapt to new digital contexts, competition and consumption patterns.

More and more companies are demanding new profiles focused on the media that have emerged in recent years and on the communication codes of the new generations. It is no longer only communication agencies that are looking for advertising profiles, but all large companies and brands are setting up internal departments, which exponentially expands the possibilities of graduates in this degree. .

The director of the Degree in Advertising and Branding, Rafa Povo, tells you about it:

THE ADVERTISING OF THE FUTURE

Branding is the process of defining and building a brand. It consists of the definition of actions that influence and determine the Brand value. This includes:

• Define the brand identityCreate a unique personality that connects emotionally with the public.
• Develop the visual and verbal imageDesign logos, slogans and other visual elements that represent the brand.
• Brand positioningDetermine how the brand is perceived in the marketplace and work to maintain a positive and consistent image.
• Continuous communicationMaintain constant interaction with the public through various channels and marketing tactics.

This process is fundamental since a successful branding will build a distinctive and relevant brand value, facilitating the extension of the company’s brand in the market, positioning it as a reference and placing it in the minds of consumers directly or indirectly.

The first step is to request information, you can do it through the web, by phone at 91 555 25 28 or by email: orientación.universitaria@udit.es.

The next step is to perform the level test, whose objective is to know the student’s academic competencies, allowing the detection of reinforcement actions before the beginning of the course.

Once you have taken the test and have been notified of your admission to UDIT, make a registration reservation to guarantee your place for the next course.
Places are awarded on a first-come, first-served basis.

Yes, all degrees offered at UDIT are official and internationally recognized.

You must be careful with other degrees offered in the market as “Official Degrees” that in reality are not.
To check if a degree is official, you should consult the website of the RUCT (Registro de Universidades, Centros y Títulos), an official body belonging to the Ministry of Universities that oversees academic organization and university officialdom.

Of course, by offering you an official degree, you can apply for all public scholarships for this type of degree.
In addition, official scholarships are compatible with our internal study grants. If you have a good academic record or if creativity is part of your DNA, do not hesitate to apply for all of them.
You can check the details in this link.

All our Degrees start from scratch, so it is not necessary to take a specific type of baccalaureate. Even so, if you have any doubts, you can consult this article for more information.

It is true that due to the typology of our degrees, it is usually recommended to take a bachelor’s degree in arts or science and technology.

The entrance test aims to better understand the profile of the future student precisely to be able to offer personalized attention and, if necessary, to reinforce any previous skills such as artistic drawing.

Under no circumstances should you be concerned about your previous training when it comes to getting the most out of our careers.

What bachelor’s degree do you need to study Advertising and Branding?

The main objective of the Degree in Advertising and Branding is to train professionals capable of develop creative and effective communication strategies that enhance the image and value of brands. Students will learn to:

• Designing impactful and results-oriented and results-oriented advertising campaigns.
• Creating and managing brands from its conception to its positioning in the market.
• Analyze the market and consumer behavior to adapt branding strategies to current trends.

Adobe programs are installed on the computers enabled for this purpose in the classrooms. Starting in the 2025-26 academic year, all UDIT students will have an Adobe Creative Cloud license that can be used on any device, inside or outside the University.