A short-sleeved white t-shirt displays little hint of transgression, yet it is capable of defining its wearer’s personality to a large extent. In the case of Marlon Brando in A Streetcar Named Desire, the garment eroticized the protagonist, underlining his status as a paragon of the prototypical masculine ideal of the era. On the opposite end is Jeff Bridges in The Big Lebowski, dressed in a grimy, faded white tee in keeping with his carefree and lazy character. Between both those extremes lie endless possibilities. Fashion brands have riffed limitlessly on the timeless potential of the simplest of designs. In Spain, the success of the white t-shirt came about through Abanderado, a brand founded in the 1960s that managed to consecrate its shirt as a symbol synonymous with success.
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